What? I hear you cry? Isn't that what you all about?, haven't you just filled the shop with Locally grown outdoor delphiniums?
Yes, but when it comes to weddings be very careful.
I get a lot of wedding enquiries, it is a big part of what we do, so that is a good thing. Of these brides many say that they want to use English, Seasonal flowers.
Then they say that they want a colour scheme of whites and greens and that they want roses, and they are getting married in November.
You can see from the above pictures, that a palette of white and green, is something a little difficult to achieve, white is grown but as much as colour ,growers are still of the belief that everybody wants something bright and colourful and mixed, it's a historical thing. As for roses? Well yes fancy people grow those, for a limited time only, the rest of the time your beloved English roses are coming in from Africa, and Ecuador...read the small print.
Winter is also a tricky time, there ain't no flowers.
We do weddings with English flowers, i use them a lot, it has taken years to learn what i will and will not be able to get, and then we have a winter like we had and everything is 2 weeks behind...
Or to discover that somebody has sold their entire field to a supermarket, good on them, a guaranteed customer is something to be courted, why not cash in on the supermarkets current fad of being able to stick the Union Jack on everything. It is a little annoying if you thought you could use them for a wedding though.
Then there is distribution, I can order flowers from Holland, and have them in my shop 18 hours later, the same cannot be said for English flowers, there is no central warehouse sending out boxes to flower shops.
English flowers for the wedding florist are a luxury, there are no guarantees, and managing a brides expectations is a huge part of what we do. When you get one that understands it is a joy.
After all that, use them, you can't beat them, but arm yourself with gin, they certainly aren't the easy option.