"What has inspired you today?"
"Sorry, what did you say?"
"Nick Sloane, Chief salvage master, overseeing the Costa Concordia, can you imagine being given the task of working out how to right it? He's like Red Adair, I'm in awe"
"Right, probably our readers just want to know a colour or something, shall i just put sequins or feathers, feathers are very big at the moment, could you be inspired by feathers instead?"