So this has appeared in the F&WB magazine
Why I think Ms Pickering is a gem of a florist
Actually I’ve never met Simone Pickering but I deffo think I need to travel to Stamford in Lincolnshire to share a glass of wine or two and discuss the state of the nation/flower industry/latest shoe styles.
Because I feel as if I know her simply because www.misspickering.com has to be one of the best florist websites I have seen. Not just because it’s full of gorgeous designs as well as some very down to earth offerings but because her blog oozes, and I mean oozes, personality, charm, humour fascinating facts and a style of writing that just begs to be read.
In short Miss P engages with her virtual audience and not only sells her business but herself as a person you’d like to meet/buy flowers from. And most importantly of all (and here I rap my own knuckles for being tardy in my uploads of late!) she makes the time to keep her blog up to date and interesting… often with things that are nothing to do with flowers but which I suspect keeps the reader interested and wanting to come back for more.
One day I hope I will meet Miss P, in the meantime I’ll keep logging on to see a perfect example of how using the web can engage the customer… wherever they are in the world.
"Quite an ego boost" said Mr Naylor
"I particularly like the fact she called you Miss Pinkerton, on the front page"
"She also calls you Ms. Pickering in the first paragraph. Did i miss the bit you became an ardent feminist or a divorcee" said The Hound.
This is why I keep these people close, to keep me grounded.
This morning I am here tout seule, The Hound is sleeping, he got up early to watch practice, and is quite tired. (Hamilton is quickest) He has decided to spend the day with Mr F, mincing about town and with any luck making hot cross buns.